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NGO Products RABIAH is a social enterprise that sells coconut products procured directly from the farmers’ societies of Kerala, Tamil nadu, Andhra pradesh and most parts of south India. The inception of the venture was driven by the idea of delivering healthy food to the market to help prevent common diseases such as diabetes, thyroid, constipation, and even cancer. Nitin Goyal started the venture in Sept 2013 with coconut products, a line called RABIAH. His initial investment was 6,000 rupees (less than $100US).  

     He started procuring from the company that worked with Kerala farmers. He got recognized by the Coconut Board (Min. of Agriculture) for his hard work, innovation in marketing and selling strategy, variety of value added products and desire to support farmers. On par with the board’s efforts of building farmers’ associations, RABIAH supported emerging societies by connecting them to the market. Now there are hundreds of coconut farmers’ associations in Kerala State, many of them find support by RABIAH.

       RABIAH has established the image of a reliable business that delivers pure quality coconut products. Due to its consistency, it gradually increased its sales year by year. 

   

Vision, mission, values

 We dream of a transparent just food system where small-holder farmers are supported and viewed as ecosystem managers and land stewards on whom the planet depends, and where everyone has access to clean, free of chemicals, highly nutritious, possibly locally grown, food to ensure physical, mental and dignified life free of fear

 

 

 Our mission is to transform chemical mono-crop farming, emphasize the importance of smallholder farmers, connect them to the market to mainstream healthy food for all, particularly in India, by:

 

-       Supporting economically viable and sustainable farming reconnected with natural systems

-       Procuring from farmers directly to deliver cheaper healthy food to consumers, yet ensuring farmers higher profit margin for their organic produce

-       Changing consumer awareness about the food system and healthy, nutritious foods

-       Emphasizing local food security before global trade

 

Our values:

-       To work with the purest quality healthy and highly nutritious products available to average person, ensure fair price for consumers and producers

-       Never take advantage of situations or people to deceive, cheat or exploit

-       To fulfill smallholder farmers’ needs

-       To learn good practices in agriculture, business, social and environmental solutions and spread them within the circles of our influence

-       To work in collaboration with private, public and social sectors following principles of respect, integrity and transparency

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