Our Story

Rabiah Coconut Products didn’t begin with a business plan. It began with a question. In the early 2010s, Dr. Nitin Goyal was dealing with serious health challenges. A severe thyroid imbalance. Then, in 2013, a major accident followed, leading to prolonged post-traumatic health fluctuations.

Recovery wasn’t simple.
Information wasn’t structured.
And reliable guidance was limited.

So he did what he knew best. He started researching. With a medical background and a strong inclination toward study, Dr. Goyal began exploring nutrition, metabolism, and traditional food systems—particularly the role of fats in hormonal balance and recovery. That search led him to coconut.

Not as a trend.
Not as a product.
But as a subject of study.

Through early research, traditional references, and emerging scientific literature, he came across virgin coconut oil as a supportive dietary fat. At that time, most virgin coconut oil available in India was produced from desiccated coconut, and there was very little public awareness about quality differences, processing methods, or appropriate usage.

He began sourcing virgin coconut oil from Kerala and incorporated it into his routine carefully and consistently, alongside medical care and disciplined lifestyle practices. Over time, his health parameters stabilised. But more importantly, a deeper realisation took shape.

When used with understanding and discipline, coconut had far greater potential than most people realised. This realisation did not feel like a conclusion. It felt like a beginning. And it quietly became the foundation of everything that followed.

From Individual Learning to Public Awareness

What began as a personal search did not remain personal for long.

As Dr. Nitin Goyal continued studying, reading, and observing, his curiosity deepened. The more he learned, the more he felt the need to document what he was discovering — not as claims, but as understanding.

Learning turned into study.
Study turned into documentation.
Documentation turned into sharing.

At first, this sharing was informal. Conversations. Notes. Explanations. Discussions with people who were also searching for better clarity around food, fats, and long-term health.

Over time, his depth of research and clarity of thought began to draw attention. At that point, the Coconut Development Board of India was actively working to expand coconut awareness in North India, where understanding around coconut was limited and often shaped by misinformation.

They noticed his work. Recognising both his commitment and his understanding, the Board invited him to collaborate in national exhibitions and awareness initiatives. This moment quietly marked the formal beginning of Rabiah Coconut Products in 2013.

Not as a brand driven by advertising, but as an effort rooted in education, awareness, and value addition. What had started as one person’s search for answers was now beginning to reach many more people.

And with that, the journey took on a new shape.

Growing Through Institutions, Not Advertising

As Rabiah Coconut Products began taking shape, it did not grow through marketing campaigns or brand promotions. It grew through institutions.

Dr. Nitin Goyal worked closely with the Coconut Development Board of India, participating in major exhibitions focused on education, value addition, and farmer welfare. These were not commercial platforms. They were spaces meant for learning, exchange, and long-term thinking.

His journey and contributions were documented through multiple articles in the Indian Coconut Journal. These writings highlighted his role in coconut awareness, value addition, and the early phases of industry development.

During this period, he received guidance and support from senior institutional leaders who played an important role in shaping the direction of his work.

Mr. T. K. Jose, then Chairman of the Coconut Development Board, offered mentorship and encouragement that strengthened institutional outreach and coconut-based value-addition initiatives.

Mr. G. R. Singh, then Assistant Director of the Coconut Development Board, New Delhi, actively supported coordination, exhibitions, and national-level awareness programs.

Mr. Uron Salum, Executive Director of the Asian Pacific Coconut Community (APCC), recognised the work being done and later invited Dr. Goyal to represent the APCC at an international agricultural platform.

These relationships were not transactional. They were built on shared intent.

They helped bridge institutional thinking, farmer-linked ecosystems, and market awareness — at a time when coconut was still largely misunderstood in many parts of the country. Rabiah Coconut Products was not being built as a retail brand. It was being shaped as part of a larger ecosystem.

A Global Platform (Art of Living, 2016)

In March 2016, Rabiah Coconut Products was invited to participate in the World Culture Festival, organised by the Art of Living Foundation in New Delhi.

The event was held on the floodplains of the Yamuna River and brought together millions of participants from across the world — global leaders, policymakers, youth delegates, entrepreneurs, and representatives from civil society.

It was not a marketplace. It was a meeting of ideas. The festival included leadership-focused forums that explored themes of service-driven leadership, social responsibility, sustainability, and holistic wellbeing.

Rabiah Coconut Products was invited to showcase its coconut-based food and personal care products at this global gathering. Dr. Nitin Goyal represented the brand, engaging with participants from different countries and backgrounds. He spoke not only about products, but about coconut-based value addition, traditional food systems, and community-linked entrepreneurship.

For him, this moment was not about visibility. It was about conversation. It was about showing that traditional food systems, when understood properly, could still hold relevance in a modern world. What had once been a solitary search for understanding was now part of a global dialogue. And the journey continued to widen.

Representation, Recognition, and a Wider Conversation

In 2017, the journey entered another important phase. At Vaiga 2017 — an event focused on Value Addition and Income Generation in Agriculture — held in Kerala, Dr. Nitin Goyal was invited to represent the Asian Pacific Coconut Community (APCC). The invitation came from Mr. Uron Salum, then Executive Director of APCC, who had been following the work being done around coconut awareness and value creation.

At Vaiga, the conversations were not about scale alone. They were about systems.

Dr. Goyal shared insights on coconut-based value creation, farmer-linked supply systems, and sustainable income models in agriculture. The focus remained on long-term thinking — how traditional crops, when handled with care and understanding, could support both livelihoods and consumer needs.

During this period, a documentary on Dr. Goyal’s journey and work in the coconut sector was produced by the Mathrubhumi channel. It captured his role in coconut awareness, institutional collaboration, and agricultural value addition, placing the work within a larger social and agricultural context.

Around the same time, he was invited to participate in Franchise India’s inaugural television show on Times Now — a Shark Tank–themed program. On this national platform, Rabiah Coconut Products and its philosophy were introduced to a wider audience.

These moments were not milestones of success. They were moments of conversation. They helped carry the ideas further — beyond exhibitions, beyond institutions, and into public discourse.

Building an Ecosystem, Not Just Products

As Rabiah Coconut Products continued to grow, the focus remained clear. It was never only about products. It was about systems.

Food products under Rabiah Coconut Products were sourced directly from farmer societies in Kerala, many of them linked with the Coconut Development Board. This ensured traceability, consistency, and a steady source of income for farming communities.

The intention was simple, but not easy. To build a supply chain that respected both the crop and the people behind it.

At a time when coconut oil was still a niche topic, awareness around virgin coconut oil began to grow slowly across India — through institutional efforts, research, and early advocacy.

Rabiah Coconut Products was part of this foundational phase. Not as a loud voice. But as a steady one. There was no rush to scale. No urgency to expand beyond understanding. The work was quiet. And deliberate.

The Role of Natural Personal Care

The expansion into coconut-based personal care did not come from a business strategy. It came from everyday needs. Mrs. Jagjeet Goyal, co-founder of Rabiah Coconut Products, played a key role in this phase. She was closely involved in the manufacturing and formulation of natural cosmetics, focusing on coconut-based, minimally processed products meant for daily use.

Her approach was simple and deliberate.

Natural ingredients.
Minimal processing.
Familiar formulations.
Gentle use.

There was no attempt to create novelty. Only to create dependability. Coconut milk soaps and coconut-based personal care products emerged from this phase. They were not positioned as luxury items. They were meant to be usable, consistent, and easy to trust.

Offline, these products found steady acceptance for their quality and reliability. Not through campaigns. Through repetition. Through households returning. This phase added another dimension to Rabiah Coconut Products. It was no longer only about food. It was about everyday care.

Recognition and Responsibility

Over time, the work being done began to receive formal recognition. Mrs. Jagjeet Goyal was honoured as one of the Top 50 Women Agripreneurs of India by the Ministry of Agriculture & Farmers’ Welfare. The recognition acknowledged her role in agricultural value addition, entrepreneurship, and the sustained effort to build coconut-based products rooted in traditional processing practices.

But within Rabiah Coconut Products, this recognition was not treated as a finish line. It was treated as a reminder. A reminder that the work carried responsibility — not only toward customers, but toward farmers, ingredients, and the systems that supported them.

These recognitions reflected years of consistent, ground-level work. Not moments of sudden success. Not shortcuts. Not trends. Just continuity. And care.

Learning, Reset, and the Present

For many years, Rabiah Coconut Products remained largely offline.

The work continued.
The sourcing continued.
The formulations continued.
The relationships with farmers and institutions remained intact.

But the digital presence did not reflect the depth or seriousness of the work. Earlier online efforts existed, but they did not communicate what Rabiah truly stood for. The values were there. The intent was there. The quality was there. The communication was not. This was understood not as a product gap — but as a communication gap.

And so, rather than rushing into another version of the same, the brand chose to pause.

To reflect.
To learn.
To reset.

With time, clarity, and experience, Rabiah Coconut Products was rebuilt quietly and responsibly. The digital presence was re-established as nariyalwale.com — not as a marketplace, but as a place of trust.

Alongside this, The Coconut Journal was launched. Not to sell. But to document. To share understanding around coconut — as food, as personal care, and as agriculture — without hype, without exaggeration, and without shortcuts. It was a return to the original intention. Understanding first. Products second.

Our Belief

Through all these years — through learning, building, pausing, and rebuilding — one belief has remained unchanged.

Coconut does not need exaggeration.

It needs respect.
Handled carefully.
Explained honestly.
Used appropriately.

When treated this way, coconut remains one of the most dependable ingredients across food and personal care. Rabiah Coconut Products exists to uphold that belief.

Not loudly.
Not urgently.
But consistently.

This journey did not begin with a business plan. It began with a question. And it continues — with the same curiosity, the same care, and the same responsibility. That is how we began. That is how we continue.