About Us
Rabiah is a thoughtfully crafted coconut brand rooted in purpose, purity, and provenance.
Launched in September 2013 by NGO Products, Rabiah was born from a simple yet powerful vision — to bring authentic, nourishing coconut products to everyday households while creating meaningful impact at the source.
Today, Rabiah proudly offers 70+ meticulously developed coconut-based products, making it one of the most extensive coconut-focused portfolios in India.
Rooted in Social Purpose
Rabiah is built as a social enterprise, where ethical sourcing and community well-being are integral to every decision.
Through NGO Products, we have supported the formation and growth of farmer associations across Kerala, in alignment with the initiatives of the Coconut Development Board (Ministry of Agriculture, Government of India). Farmers remain at the heart of our ecosystem — not as suppliers, but as long-term partners.
Our work has been recognized by the Coconut Development Board for:
- Consistent product quality
- Innovation in value-added coconut offerings
- Market development and awareness
- Dedicated support to farming communities
The Coconut Philosophy
We believe coconut is more than an ingredient — it is a heritage crop with remarkable nutritional value.
Rabiah has been instrumental in building awareness around the wellness potential of coconut-based foods, helping consumers rediscover traditional nourishment in a modern, accessible form.
Each product is designed to respect the natural integrity of coconut, preserving its purity, functionality, and everyday usefulness.
Crafted With Care, Tested With Trust
Every Rabiah product is:
- Developed in close collaboration with farmer groups
- Carefully refined through multiple iterations
- First tested in our own homes before reaching yours
This philosophy ensures that what we offer is not only market-ready, but family-ready.
Our growing range of 70+ value-added coconut products reflects years of learning, experimentation, and collaboration with those closest to the source.
Empowering Communities, Creating Opportunity
Rabiah is committed to inclusive growth.
Rather than focusing on mass-scale commercial distribution, we work closely with:
- Independent micro-entrepreneurs
- Women-led initiatives
- Small and medium enterprises
This approach allows us to build resilient local ecosystems while ensuring authenticity and accountability across our value chain.
Our Promise
At Rabiah, our promise is enduring:
To deliver safe, wholesome, and thoughtfully crafted coconut products — while honoring the farmers, families, and communities behind them.
With every product, we invite you to experience coconut in its purest form — refined by care, guided by purpose, and grounded in trust.